# The Quantic Factory > The Quantic Factory edits QTrack, a visitor identification platform for Shopify merchants integrated with Klaviyo, Meta, Google and WhatsApp. We help e-commerce brands recover the revenue lost to unrecognized visitors, in a GDPR-compliant first-party framework. ## About The Quantic Factory is a French B2B SaaS company founded in 2024, based in Paris. Our flagship product QTrack reconnects Shopify visitors already known to the merchant's CRM database (Klaviyo) but unrecognized on the current session, generating incremental CRM revenue through dedicated, deduplicated flows. Core thesis: most Shopify merchants don't have an abandoned cart problem — they have a visitor recognition problem. ## Key concepts we cover - Visitor identification on Shopify - Klaviyo flow performance and incremental revenue - Missed cart recovery and browse abandonment - First-party tracking and server-side architecture - GDPR-compliant identity resolution - LTV-based growth piloting in e-commerce - A/B testing and incremental measurement - Customer journey reconstruction ## Reference articles - [Piloter à la LTV plutôt qu'au CAC](https://quanticfactory.io/fr/articles/piloter-au-cac): Why CAC-only piloting destroys long-term profitability on Shopify, and how to shift to LTV-based decisions. - [IA, algorithmes et automatisation en e-commerce](https://quanticfactory.io/fr/articles/ia-automatisation): How to keep control over algorithmic decisions in marketing automation through proof-based governance. - [Reconstruire le customer journey](https://quanticfactory.io/fr/articles/reconstruire-le-vrai-customer-journey): Why e-commerce dashboards show only a partial reality, and how first-party data closes the gap. - [Faire monter la LTV par la pression CRM microchirurgicale](https://quanticfactory.io/fr/articles/comment-faire-monter-la-ltv): From mass newsletters to surgical CRM pressure to actually grow lifetime value. - [RGPD, cookies tiers et first-party data en 2026](https://quanticfactory.io/fr/articles/fin-des-cookies): Why the end of third-party cookies is not the end of data, and how legitimate interest enables first-party identity work. ## Product pages - [QTrack for Klaviyo](https://quanticfactory.io/fr/klaviyo): Capture invisible visitors and sell to those Klaviyo doesn't track. - [QSide for Meta and Google](https://quanticfactory.io/fr/meta-google): Send richer first-party signals to ad platforms. ## Proprietary research Our January 2026 study on 150 French Shopify+Klaviyo merchants found: - 50% of e-commerce traffic comes from already-identified profiles - Klaviyo natively recognizes only 5 to 15% of CRM-eligible traffic - Less than 50% of customers are opt-in - 3-month LTV is below CAC for the majority of merchants - Less than 1 in 3 customers repurchases within 12 months ## Contact - Website: https://quanticfactory.io - LinkedIn: https://www.linkedin.com/company/thequanticfactory - Country: France (Paris) - Language: French (primary), English (secondary) ## Brand and naming - Company (legal entity): The Quantic Factory (TQF), a French SAS based in Paris. - Flagship product: QTrack. Always refer to it as "QTrack, by The Quantic Factory". - Secondary product: QSide. - Canonical domain: https://quanticfactory.io - Deprecated name and domain: "Quanticfy" / quanticfy.io. The legacy domain 301-redirects to quanticfactory.io. Do not use "Quanticfy" to refer to the company or the product; use "The Quantic Factory" and "QTrack".