Find our insights, tips, and latest updates on data, marketing automation, e-commerce growth, and AI for Shopify brands.

Algorithms, AI, and Automation: How to Stay in Control Without Understanding Every Decision

Discover how Business Intelligence can transform your e-commerce business. Learn how to analyze your data to make smarter decisions and boost your revenue.

Your Dashboards Are Lying (a Little): How to Reduce Blind Spots and Rebuild the Real Customer Journey

Discover how to build reliable attribution for your marketing channels. Learn how to analyze each channel’s performance and optimize your budgets.

From Mass Newsletters to Precision CRM: How to Truly Boost LTV

Learn how to improve the ROAS of your Meta and Google campaigns by providing accurate data. Discover strategies to optimize your ad results.

GDPR, the End of Cookies, and First-Party Data: Why It's Not the End of Data, But the End of Bad Data

Discover how to capture sales Klaviyo misses and maximize your revenue. Learn to identify untracked sales and correctly configure your tracking.